BCG Academy
Blue Collar Grappling Academy (BCG) is a community-focused training facility dedicated to teaching Brazilian Jiu-Jitsu and grappling techniques.
Objective
As digital designers, we had the privilege of collaborating with Blue Collar Grappling Academy (BCG) on an exciting project focused on enhancing their online presence through a well-designed website and comprehensive search engine optimization (SEO).
Our initial goal was clear: to create a modern, easy-to-use website that effectively highlights the academy’s mission, values, and offerings, while delivering an exceptional user experience.
To address this challenge, we embarked on a thorough discovery phase, exploring BCG’s brand identity, target audience, and site objectives. Gaining a deep understanding of their goals and users' expectations was key to shaping the design approach and delivering a solution that resonated with their audience.
Solution
For the solution, we designed a simple and straightforward website tailored specifically for beginners looking to get into Jiu-Jitsu, which is Blue Collar Grappling Academy’s target demographic.
The site was crafted to be user-friendly, with intuitive navigation and easy-to-find information. Clear menus, concise content, and dedicated sections for classes, schedules, and beginner resources were implemented to ensure that users can quickly locate what they’re looking for without feeling overwhelmed.
By focusing on a clean layout and direct user paths, we ensured that the website provided a welcoming experience for newcomers, making the journey into Jiu-Jitsu as smooth as possible. This approach not only enhances the user experience but also helps Blue Collar Grappling Academy connect more effectively with their core audience.
